Welcome to my world—a journey spanning over 25 years across South America, Mexico, and the United States, where I’ve turned ideas into impact for brands, organizations, and communities. I’m a passionate advocate for growth, weaving together corporate communication, crisis management, and business development to create strategies that resonate. My path has taken me from launching operations in uncharted markets to empowering leaders with insights from neuromarketing and clinical coaching. The adventure’s far from over, and I’m thrilled for what’s next. My career is a tapestry of bold moves and proven results. I’ve guided some of the world’s top content creators—like Shutterstock and Getty Images—through explosive growth, boosting sales by 129.68% in three years at Getty Images LATAM and ranking #1 in Latin America for Shutterstock six years running. I’ve advised over 500 prominent clients, from global brands to ad agencies, on navigating the complex world of image licensing. Along the way, I’ve produced TV and radio shows, shaped editorial content as Editor-in-Chief, and even brought cultural projects to life, blending strategy with storytelling. What drives me? Unlocking potential—mine and others’. With a Master’s in Clinical Coaching, I blend neurocommunication and neuromarketing to mentor teams and leaders, helping them see what’s possible. I’ve led expansions that turned zero into seven-figure revenue streams, spoken at industry-defining events across Latin America, and pioneered partnerships that redefined how businesses use digital assets to stand out. Every challenge is a chance to build something lasting. My philosophy is simple: we all have the power to achieve what we dream. I’m here to offer practical tools and inspiration, pushing those around me to be better every day. As my high school, Eduardo de la Barra, taught me: “Today better than yesterday, tomorrow better than today.” I thrive on crafting strategic alliances that deliver—whether it’s scaling your enterprise sales, refining your digital storytelling, or sparking a conversation that matters. Fully remote, bilingual, and ready to collaborate across Mexico, LATAM, and the USA, I’d love to connect. Reach out to explore how I can elevate your business or share insights at your next event.
My Experience Here’s a glimpse of where I’ve been: Grosby Enterprise (Feb 2025-Present) Director of Enterprise Sales & Licensing, Mexico City Leading enterprise sales and partnerships across LATAM, I deliver innovative Digital Asset Management (DAM) and Picture Desk solutions, helping brands and agencies optimize their visual content and storytelling. Shutterstock LATAM (2013-2022) Managed 300+ enterprise accounts, driving sales to rank #1 in Latin America for six years and #4 globally in year-over-year growth. Getty Images LATAM (2009-2013) As Country Manager, grew revenue by 129.68% in three years, building a powerhouse team across the region. Azteca America Orlando (2003-2009) VP of Communications & Marketing, I shaped PR and community strategies for a leading Hispanic media platform. Government of Chile (1989-1993) Director of PR for the Chilean Navy Museum, integrating culture and communication post-Pinochet.

Recent Publications
Mercado Hispano
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Unleashing the Economic Power of the Hispanic Market in the United States
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Exploring the Misconception: Understanding the Hispanic Consumer Power Divide
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Explorando un Concepto Erróneo acerca del Poder del Consumidor Hispano en EUA
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El mercado Hispano de Estados Unidos Realidad Poder Adquisitivo y Preferencias
Interviews (Examples)
Articles (Examples)
Additional Publications, Available in Various U.S. Media Outlets TV Interviews Spanning from 2001 to 2008
Insights and Inspirations: Empowering Personal Growth
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All human beings have the potential to achieve their desires.
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The key lies in each person's vision of what they want to be or believe they can become.
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My commitment is to provide useful tools that can help you reach your goals and aspirations.
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My vision is to consistently deliver exceptional results in everything I do and to inspire those around me to strive for improvement every day, as long as they have the desire to do so.
As the slogan of my high school (Preparatory, High School) Eduardo de la Barra used to say:
"Today better than yesterday, tomorrow better than today"
To Those I Admire
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To my mother and my uncles, who have achieved success in life.
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To five other individuals, whom I will only mention in private conversations while enjoying a Lavazza coffee or a Don Julio tequila, 1800 reposado, or a Long Island iced tea; it could also be a fine Cabernet Sauvignon Gran Reserva Tarapacá too.




